So, you're ready to start your online makeup business.
If you want to know how to sell makeup online, whether through an online store, or via social media, bookmark this blog post (or better yet, subscribe to our newsletter). I'll tell you everything you need to know about creating and selling your own cosmetics business on the internet. 💄
How Profitable is Selling Makeup?
It's VERY profitable. Just to give you an idea, the beauty and personal care industry in the United States is valued at around $100.30 billion. According to Statista cosmetics is the fifth most popular category for online purchases in the U.S. as of December 2023
Which Makeup Sells the Most?
Examining the data reveals that not all cosmetics sell equally. Among the top-selling cosmetics, lipstick leads the way, solidifying its preference among buyers, according to a Cosmetics Consumption and Usage Study.
Best-Selling Cosmetics in United States
- Lipstick 14.5% ⭐
- Mascara 12.6%
- Liquid foundation 10%
- Eyeliners 9.4%
- Makeup removers 8.6%
- Compact powders 6.8%
- Concealers 6.2%
- Nail polishes 5.7%
- Blush 5.7%
- Eye shadows 5.2%
How to Sell Makeup Online
What Do You Need to Sell Makeup?
- A reliable supplier
- Social media presence
- An online store
Let me explain.
A Reliable and reputable Supplier
Starting a business has its challenges, and unreliable suppliers can be disastrous. Get a trustworthy supplier to avoid issues like poorly dispatched orders or stock shortages. Don't sell something you wouldn't put on your own skin!
💅 Tip: If you want to sell makeup that's not tested on animals or made with organic compounds, research production processes, manufacturing, and ingredients. Ensure 100% certainty that what you're selling aligns with your values.
Social Media Presence
Having a social media presence is crucial for selling makeup online. Your Instagram, TikTok, Pinterest or Facebook account is the best showcase to display your products, provide usage tips, and color recommendations. Plus, it helps drive traffic to your website and build customer trust and customer list.
An Online Store
It's your internet space where customers can view and purchase your products. Having your own website not only adds credibility but also allows you to manage sales, inform customers about your products, and facilitate smooth transactions.
You can check out my store here Jadah Glam
How to Sell Makeup Online in The U.S., Canada and UK
Now that you know what you need, let's dive into the process:
- Decide what you want to sell.
- Build your brand.
- Address the legal aspects.
- Create your online store.
- Plan a launch campaign.
Build Your Brand
Choose a name, colors, design, and values for your brand that align with your products and the experience you want to provide.
Address the Legal Aspects
Register your brand and ensure compliance with all legal and tax regulations.
Create Your Online Store
You'll need a robust platform like Shopify. It's user-friendly and provides all the support you need to grow!
Plan a Launch Campaign
Make some noise! Use social media, giveaways, and influencer campaigns to introduce your brand to its target audience.
How to Sell Makeup on Instagram
Here's a quick rundown:
- Open a business account.
- Connect your account with your online store.
- Activate Instagram Shopping.
- Take high-quality product photos.
- Create your product catalog.
- Plan your content.
- Promote your products.
- Collaborate with influencers.
- Host shopping lives.
And there you have it! Now you're equipped with everything you need to succeed in selling makeup online